Why First Impressions Matter in Business

Why First Impressions Matter in Business In business, first impressions are everything. Whether you're selling a company, listing a business for sale, or promoting a brand, the way you present yourself from the outset determines how people perceive you and whether they engage further. At Agilis Advisory, we see it all the time: buyers make snap judgments about businesses within minutes. On OnBiz, the listings that perform best are those that immediately capture attention with clear, compelling details. And at Millipede Print, we know that high-quality print materials make all the difference in how a brand is perceived. So, why do first impressions matter so much, and how can you ensure your business makes the right one? The Psychology of First Impressions It takes just seven seconds for someone to form an opinion about a business. That's an incredibly short window to establish trust, credibility, and interest. The brain processes visual and emotional cues instantly, meaning: ...